Winter hair SOS: How to protect your hair from cold, dryness and breakage

Why does your hair suffer in winter?

Do you know this? Your hair suddenly feels dry, brittle or even electrically charged in winter. electrically charged. Your scalp feels tight or itchy. No wonder, because cold temperatures outside and dry heating air inside deprive your hair of moisture. As a result, it loses its suppleness, breaks more easily and can lose its shine.

But with the right care, you can strengthen your hair and keep it healthy. Here
you can find out the three most important steps for strong, shiny winter hair.

Step 1: Moisturize and protect your hair and scalp

Dry air and frequent wearing of hats can dry out the scalp and
irritate it. This can increase dandruff, itching or hair loss. Especially in winter, your hair needs gentle but effective cleansing and intensive care.


What helps:

  • A mild shampoo that removes residue but does not dry out the scalp
  • A deep-acting hair mask that strengthens and nourishes the hair
  • A nourishing hair oil that soothes the scalp and promotes hair growth

Recommended:

Apply oil to the scalp and hair lengths overnight once or twice a week. This soothes
the scalp and ensures healthy, strong hair.

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Step 2: Regeneration and strengthening for healthy hair

In winter, hair often becomes brittle and loses its elasticity. To prevent hair breakage and split ends, it needs deep-acting nutrients. High-quality lipids, proteins and hyaluronic acid repair damaged hair structures and make the hair
more resistant.

What helps:

  • An intensive mask that builds up and strengthens the hair
  • Ingredients that smooth the cuticle and protect against moisture loss

Recommended:

  • Rich Repair & Glossing Mask - regenerates the hair, seals the structure and
    provides shine
  • Use the mask once or twice a week as an intensive treatment.

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Step 3: Gentle styling with little heat for more shine

Many people think that air-drying is better for the hair. But that's not quite true. If the cuticle remains open, the hair loses moisture and becomes more sensitive. That's why you should blow-dry your hair at a low temperature to dry it gently and protect the hair structure at the same time.

What helps:

  • Blow-dry hair on a medium or cool setting only
  • A leave-in product to protect against dryness
  • A hair oil for shine and suppleness

Recommended:

  • Protein & Vitamin Leave-In Conditioner
    • Supports the regeneration of damaged hair, ensures supple bounce and vitality
    • Deeply restores the hair structure
    • Provides intensive moisture and gives a silky shine
    • Can be used on both wet and dry hair
    • Perfect for fine, limp or dry, brittle hair
  • Rich Repair & Glossing Mask
    • As leave-in care for additional protection
  • Grow & Shine Hair Treatment Elixir
    • refines the hair with just one or two drops and ensures a silky finish
    • After blow-drying, apply one or two drops of hair oil to the lengths to prevent frizz and enhance shine.

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